Loyalty

Owner goals

Guardrails · Sample data

Alcohol discounts always excluded in MA. Alcohol suggestions are category-level earn bonuses only. Consent cap stays at 2/week; nothing sends.

Approval level

Tuesday mixers earn bonus · sample pipeline

1. 1Audience

   Sample data

2. 2Offer

   Sample data

3. 3Compliance check (rule pack)

   MA v1 Draft · consent required

4. 4Schedule

   Sample data

5. 5Send

   Waits for owner approval at Level 1

6. 6Measure vs holdout

   Sample data

7. 7Auto-pause if underperforming

   Pause if incremental margin ≤ 0

8. 8Weekly report

   Sample data

Campaign results · Sample data

20% lift · 92% sample confidence · sales confidence band $864–$1,728

Same holdout math as AI Offers: ($36 test avg − $30 control avg) × 216 test members. 24 control members. Margin assumes 30% sample contribution.

Holdout members never lose points they have already earned.

Weekly report · Sample data

JSS Tuesday mixers campaign: 216 test members and 24 holdout members. Sample incremental sales $1,296.00, margin $388.80 and 65 visits. Next proposal: keep the category-level non-alcohol mixers earn bonus; owner approval required. Underperformance would pause the Draft, never claw back points.