Loyalty

Card-Link Points · sample data for AiRS clients

AI Offers

JSS · purchase history + catalog · sample recommendations

Sample data — not real customers

Owner Co-pilot · Sample recommendation

Draft

12 regulars haven't visited in 3 weeks — send a win-back offer?

Suggested offer: 2x points on next visit

Owner approves every offer — nothing is sent automatically. Approval stays in this sample only.

Lift · Sample data
Test · 108 members
$2592.00 sales · $24.00 avg
Control · 12 members
$240.00 sales · $20.00 avg
Incremental sales
$432.00
Lift
20%

Not enough data yet

($24.00 − $20.00) × 108 = $432.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Signals · Sample data

Overstock · mixersDays to expiry · dairy 3 / deli 2 / snacks 12Weather · rain (sample)Local event · neighborhood game night (sample)
Passed · MA-R1Overstock

2x points on non-alcohol mixers

Passed · MA-R1Days to expiry

$0.50 off eligible dairy / deli / snacks

Blocked · MA-R3Overstock

Flavored vodka discounted below invoice (blocked example)

Passed · MA-R1Local event

2x points on flavored vodka category

Rule pack evaluated before proposals. No alcohol discounts in MA, no pricing below invoiced cost. Age-gated audiences require verified 21+ and confirmed consent. Confirm with counsel / ABCC.

Owner approves every offer — nothing is sent automatically.

AI picks and predicted redemption are illustrative sample estimates, not measured results. One points balance across this business's included locations — never shared with other businesses. Alcohol offers remain subject to owner review and program exclusions.

Picked for each member

MA rule applied: alcohol offers are category-level earn bonuses only; no brand-specific inducements. Rewards redeem on non-alcohol items. Confirm with counsel / ABCC.

Maria G.

Draft

2x points on flavored vodka

Why: Buys Smirnoff Green Apple every Friday

Lift · Sample data
Test · 216 members
$7776.00 sales · $36.00 avg
Control · 24 members
$720.00 sales · $30.00 avg
Incremental sales
$1296.00
Lift
20%

92% confidence (sample)

($36.00 − $30.00) × 216 = $1296.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Best time to send
Fri 4–6 PM
Channel
SMS
Predicted redemption · sample estimate
38%

James T.

Draft

2x points on Mexican beer 12pk

Why: Often picks Modelo for weekend visits

Lift · Sample data
Test · 180 members
$5040.00 sales · $28.00 avg
Control · 20 members
$500.00 sales · $25.00 avg
Incremental sales
$540.00
Lift
12%

90% confidence (sample)

($28.00 − $25.00) × 180 = $540.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Best time to send
Fri 3–5 PM
Channel
Wallet push
Predicted redemption · sample estimate
34%

Aisha K.

Draft

Redeem 100 points for $1 off Red Bull 12oz with Takis Fuego

Why: Regularly buys energy drinks and snacks together

Lift · Sample data
Test · 72 members
$1080.00 sales · $15.00 avg
Control · 8 members
$112.00 sales · $14.00 avg
Incremental sales
$72.00
Lift
7.1%

Not enough data yet

($15.00 − $14.00) × 72 = $72.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Best time to send
Wed 12–2 PM
Channel
Receipt
Predicted redemption · sample estimate
29%

Carlos R.

Approved

2x points on local craft beer

Why: Tries new craft releases on weekends

Lift · Sample data
Test · 270 members
$11340.00 sales · $42.00 avg
Control · 30 members
$1050.00 sales · $35.00 avg
Incremental sales
$1890.00
Lift
20%

94% confidence (sample)

($42.00 − $35.00) × 270 = $1890.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Best time to send
Sat 1–3 PM
Channel
SMS
Predicted redemption · sample estimate
41%
Blocked — would price below invoice cost

$8 off 1.75L vodka

Lift · Sample data
Test · 0 members
$0.00 sales · $0.00 avg
Control · 0 members
$0.00 sales · $0.00 avg
Incremental sales
$0.00
Lift
—

Not enough data yet

($0.00 − $0.00) × 0 = $0.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Sample invoice cost $27.40 · shelf $34.99 · after offer $26.99

Blocked by Compliance guard

Blocked counterexample only — not an available MA offer or points redemption. Sample guard illustration, not a legal determination. Program settings are local Draft placeholders.

Event-driven offers

Sample triggers and dates — not a live sports calendar or weather forecast.

Draft

Patriots game Sunday

12pk beer + chips bundle, 2x points

214 members · this business's locations

Lift · Sample data
Test · 193 members
$6176.00 sales · $32.00 avg
Control · 21 members
$588.00 sales · $28.00 avg
Incremental sales
$772.00
Lift
14.3%

92% confidence (sample)

($32.00 − $28.00) × 193 = $772.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Draft

Snowstorm forecast Thu

Bagged ice + snacks bundle, 2x points

180 members · this business's locations

Lift · Sample data
Test · 162 members
$2916.00 sales · $18.00 avg
Control · 18 members
$288.00 sales · $16.00 avg
Incremental sales
$324.00
Lift
12.5%

Not enough data yet

($18.00 − $16.00) × 162 = $324.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.

Draft

July 4th

Beer 30-packs, ice + charcoal, 2x points

390 members · this business's locations

Lift · Sample data
Test · 351 members
$14040.00 sales · $40.00 avg
Control · 39 members
$1326.00 sales · $34.00 avg
Incremental sales
$2106.00
Lift
17.6%

94% confidence (sample)

($40.00 − $34.00) × 351 = $2106.00 incremental.

Holdout members still earn normal points — they just don't get this offer.

Illustrative cohort results, not measured lift. Changing holdout recalculates sample group sizes; confidence is an illustrative label, not a statistical calculation.